MSME Ministry’s TEAM Initiative to onboard 5 lakh MSEs

The MSME TEAM Initiative is currently conducting district-level workshops to onboard 5 lakh small businesses onto the ONDC network. It operates as a sub-scheme of the World Bank-supported RAMP scheme under the Ministry of Micro, Small and Medium Enterprises.

MSME TEAM Initiative

Dimension	Key Details
Scheme linkage	TEAM Initiative is a sub-scheme of the RAMP Scheme.
RAMP scheme nature	RAMP is a World Bank-supported central sector scheme.
RAMP scheme design	RAMP scheme is designed to improve market access, credit availability, and technology adoption for Indian MSMEs.
Aim	TEAM provides for strengthening market access, branding, digital storefronts, and export opportunities for Micro and Small Enterprises (MSEs) through ONDC.
Nodal ministry	The initiative is governed by the Ministry of Micro, Small and Medium Enterprises.
Launch year	The initiative has been launched in 2024.
Duration	The initiative applies for 3 years, covering FY 2024 to 2027.
Implementing agency	Implementation is governed by the National Small Industries Corporation (NSIC).
Target beneficiaries	The initiative comprises a target of 5 lakh MSEs, and mandates that 50% of beneficiaries are women-owned enterprises.
Beneficiary categories	Beneficiaries comprise primary beneficiaries (Micro and Small Enterprises (MSEs), startups, MSME manufacturers, and service providers) and secondary beneficiaries (workers, logistics providers, local communities, and consumers).
Eligibility	Eligibility applies to Udyam registered Micro and Small Enterprises (MSEs) under manufacturing and services sectors, and provides for no direct individual beneficiaries.
Coverage	Coverage applies pan-India through district-level workshops and ONDC integration.
Financial subsidies	Financial support provides for ₹2,500 subsidy for cataloguing and ₹5,000 for account management.
Institutional handholding	NSIC provides for mentoring by organising district-level workshops to guide sellers through the onboarding process.
Technical infrastructure	Technical infrastructure provides for access to the TEAM Portal and Seller Network Participants (SNPs) as the software interface to plug into ONDC.
Specialised training modules	Training provides for curriculum-based sessions on digital marketing, SEO, and online dispute resolution.
Gender-focused quota	The initiative mandates 50% reservation or target for women-owned MSMEs.
Localised support	Localised support provides for implementation of e-commerce tools in regional languages for non-English speaking entrepreneurs.