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Telangana Implements 100-Day IEC Campaign
Telangana advances urban sanitation under Swachh Bharat Mission Urban 2.0 (SBM‑U 2.0) through a 100‑Day IEC campaign and a follow‑up 99‑Day Action Plan. The campaign focuses on behaviour change for waste management and sanitation, and reports quantified household outreach and initiative-wise outcomes.
Swachh Bharat Mission Urban 2.0 (SBM‑U 2.0):
| Dimension | Key Details |
|---|---|
| Programme | Telangana implements a 100‑Day IEC campaign under Swachh Bharat Mission Urban 2.0 (SBM‑U 2.0), followed by a 99‑Day Action Plan. |
| Behaviour Change Strategy focus | SBM 2.0 behaviour change strategy focuses on transforming citizens attitudes towards waste management and sanitation. |
| IEC campaign modes | IEC campaigns comprise door‑to‑door sensitisation, rallies, pledge drives, and community mobilisation. |
| Door-to-door sensitisation (definition) | Door‑to‑door sensitisation comprises trained workers or volunteers visiting individual households to educate residents directly on clean habits. |
| Core pillars of IEC under SBM‑U 2.0 | Core pillars comprise information, education, and communication. |
| Information pillar (IEC) | Information spreads mass awareness about waste rules, dangers of open dumping, and health impacts through rallies, announcements, and social media. |
| Education pillar (IEC) | Education teaches practical steps like separating wet, dry, and hazardous waste, or starting home composting. |
| Communication pillar (IEC) | Communication provides direct two‑way interaction, including door‑to‑door visits by workers or volunteers to explain clean habits and address concerns. |
| Household outreach (100‑Day IEC campaign) | 27.09 lakh households are sensitised on source segregation and home composting. |
| Household outreach (99‑Day Action Plan) | 6.5 lakh households are covered in the 99‑Day Action Plan. |
| Visible outcomes reported | Reported outcomes comprise cleaner streets, rejuvenated public spaces, and elimination of garbage hotspots. |
| Citizen mobilisation | Citizens participated in rallies, and 22,482 citizens are engaged in pledge drives. |
| Women’s participation initiative | Amrut Mitra, Women for Trees initiative, provides for planting 24,708 saplings with 10,704 Self Help Group (SHG) women. |
| Sanitation workforce welfare | Frontline sanitation staff are covered under statewide health camps. |
| Urban infrastructure cleaning | Urban infrastructure cleaning comprises cleaning of stormwater drains and nallahs, and overhead water tanks. |
| Public health outreach | 15.02 lakh homes are sensitised for seasonal disease prevention. |
| Livelihood integration | ₹1,045.04 crore loans are disbursed to 8,546 SHGs, and SHG products are showcased at melas generating ₹77.12 lakh sales. |