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SARAS Aajeevika Gallery
The Ministry of Rural Development is organising the Rashtriya Gramin Vikas Sammelan (RGVS) 2026, which showcases the SARAS Aajeevika Gallery and the legally secured trademarks SARAS, SARAS Aajeevika, and Aajeevika. The SARAS Aajeevika Gallery is presented as a permanent retail storefront and exhibition center for products handcrafted by rural women entrepreneurs organised under Self Help Groups (SHGs) across India.
SARAS Aajeevika Gallery and SARAS Branding under DAY-NRLM:
| Dimension | Key Details |
|---|---|
| SARAS Aajeevika Gallery | It is a permanent retail storefront and exhibition center. |
| SARAS Aajeevika Gallery | It provides a dedicated and sustainable market platform for quality products handcrafted by rural women entrepreneurs organised under SHGs across India. |
| Trademarks | SARAS, SARAS Aajeevika, and Aajeevika are legally secured trademarks used by the Government of India to promote, brand, and market products made by rural women entrepreneurs. |
| Scheme linkage | SARAS, SARAS Aajeevika, and Aajeevika operate under the Deendayal Antyodaya Yojana, National Rural Livelihoods Mission (DAY-NRLM). |
| DAY-NRLM (core provision) | DAY-NRLM transforms traditional skills into sustainable livelihoods. |
| Nodal ministry | The nodal ministry for DAY-NRLM is the Ministry of Rural Development. |
| SARAS | SARAS stands for Sale of Articles of Rural Artisans Society and comprises a brand name and national initiative that provides a dedicated marketing platform for rural artisans. |
| Aajeevika (usage) | Aajeevika is the common name for the National Rural Livelihoods Mission (NRLM), a flagship poverty alleviation program. |
| SARAS Aajeevika (market mechanism) | SARAS Aajeevika expands upon physical fairs by digitizing the ecosystem, bringing authentic rural products to the national market year-round. |
| eSARAS | eSARAS comprises an e-commerce platform and mobile application, enabling rural women entrepreneurs to access digital markets and connect with consumers nationwide. |
| SARAS Shakti Collection | SARAS Shakti Collection comprises a curated gift collection featuring high-quality handcrafted products created by rural women SHGs. |
| Narrative shift | The SARAS ecosystem provides for a narrative shift from localized crafts to an organized ecosystem of authentic rural products. |