|
Ministry of Social Justice Launches BHARAT TULIP
The Ministry of Social Justice and Empowerment introduces BHARAT TULIP at the Mysuru Dasara Exhibition Grounds in Mysuru, Karnataka. BHARAT TULIP is presented as a platform to empower marginalized artisans through integration with digital marketplaces and global digital economy linkages.
BHARAT TULIP:
| Dimension | Key Details |
|---|---|
| Full form | BHARAT TULIP comprises Traditional Artisans’ Upliftment Livelihood Programme. |
| Launch year | BHARAT TULIP has been launched in 2024. |
| Institutional mechanism | BHARAT TULIP is established as an initiative by the National Backward Classes Finance and Development Corporation (NBCFDC) under the Ministry of Social Justice and Empowerment. |
| Objectives | BHARAT TULIP provides for two objectives: access to digital marketplaces for artisans; participation in domestic and global trade fairs, exhibitions, and fashion shows. |
| Functions | BHARAT TULIP provides for e-commerce integration with leading platforms, sales through digital marketplaces, quality assurance via rigorous quality checks, skill development training, global outreach on international B2C platforms, and participation opportunities in national and international fairs. |