Orange Economy Promotion

Three initiatives including the National AI Skilling Initiative, MyWAVES platform and rollout of advanced EPG and in-built satellite tuners were launched to promote India’s Orange Economy. The initiatives focus on strengthening creative and media sectors.

Orange Economy Initiatives:

Dimension	Key Details
Orange Economy	Refers to sectors driven by ideas technology culture and intellectual property rather than traditional manufacturing
Key Initiatives	Comprises National AI Skilling Initiative MyWAVES platform and rollout of advanced electronic programme guide and in built satellite tuners
National AI Skilling Initiative	Launched by Ministry of Information and Broadcasting in partnership with Google and YouTube
Implementation	Implemented through Indian Institute of Creative Technologies
Training Target	Provides training to 15000 participants from creative and media sectors
MyWAVES Platform	Provides a structured platform for user generated content on WAVES OTT platform of Prasar Bharati
Function of MyWAVES	Enables citizens to create upload and share content
EPG and Satellite Tuners	Provides advanced electronic programme guide and in built satellite tuners in television sets