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National Campaign on Entrepreneurship-II for SHG Women
The Ministry of Rural Development launches the National Campaign on Entrepreneurship-II as a 3-month campaign. The campaign promotes rural women entrepreneurship and supports the goal of creating 6 crore Lakhpati Didis. It focuses on farm and non-farm enterprises, and better marketing of Self-Help Group (SHG) products.
National Campaign on Entrepreneurship-II:
| Dimension | Key Details |
|---|---|
| Priority areas | The campaign priority areas comprise promoting entrepreneurship among SHG women across farm and non-farm livelihoods, strengthening the community enterprise promotion cadre, promoting enterprise formalisation, expanding digital and e-commerce adoption, and strengthening producer groups and producer enterprises. |
| Sankalp Shakti initiative | Sankalp Shakti initiative is the first Rural Enterprise Technical Bulletin, is published monthly, and focuses on the empowerment and entrepreneurship of Lakhpati Didis. |
| Udyam Sakhis recognition | Udyam Sakhis CRP-EPs (Community Resource Persons-Enterprise Promotion) and BDSPs (Business Development Service Providers) are recognised as ‘Udyam Sakhis’. |
| Udyam Sakhis role | Udyam Sakhis support SHG women in promoting and developing enterprises. |
| Digital market linkages | SHG products are promoted through platforms such as ONDC and GeM, and buyer-seller meetings and linkages with retailers and institutional buyers are encouraged. |
| Training target | The campaign provides for training for 5 lakh SHG women. |
| Enterprise formalisation target | The campaign provides for formalisation support for 50,000 enterprises. |
| E-commerce onboarding target | The campaign provides for 25,000 SHG members to be onboarded on e-commerce platforms. |
| Agro-ecological practices target | The campaign provides for 20 lakh women to be encouraged towards agro-ecological practices. |
| GeM purpose | GeM (Government e-Marketplace) provides for a dedicated online marketplace for public procurement. |
| GeM function and users | GeM authorises government departments, ministries, and public sector undertakings to buy goods and services from registered private sellers, MSMEs, and women entrepreneurs. |
| GeM transaction focus | GeM focuses on Business-to-Government (B2G) transactions to ensure transparency, speed, and efficiency in government buying. |
| ONDC purpose | ONDC (Open Network for Digital Commerce) provides for an open, decentralized network to build an open digital commerce ecosystem. |
| ONDC function | ONDC connects various buyer apps, seller apps, and logistics providers on a single open protocol. |
| ONDC transaction focus | ONDC focuses on Business-to-Consumer (B2C) and Business-to-Business (B2B) open commerce, giving equal visibility to small local retailers, artisans, and large brands alike. |