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Television Ratings Policy, 2026
The Ministry of Information & Broadcasting notifies the Television Ratings Policy, 2026. The policy replaces the 2014 guidelines and revises eligibility, measurement, auditing, and compliance provisions for television rating services.
Television Ratings Policy, 2026:
| Dimension | Key Details |
|---|---|
| Notifying authority | The policy is notified by the Ministry of Information & Broadcasting. |
| Replaces | The policy replaces the 2014 guidelines. |
| Net worth criteria | The policy reduces the net worth criteria from ₹20 crore to ₹5 crore. |
| Audience measurement approach | The policy provides for technology-neutral audience measurement across multiple platforms, including connected TVs and TV channels available on OTT platforms. |
| Sample size | The policy increases the sample size by expansion of metered homes from 50,000 to 80,000. |
| Establishment surveys | The policy mandates periodic establishment surveys every 3 years. |
| Viewership computation | The policy mandates exclusion of the landing page in computation of viewership data. |
| Audits | The policy mandates annual independent audits. |
| Penalty framework | The policy provides for a graded penalty framework for non-compliance. |
| Number of rating agencies | The policy places no restriction on the number of agencies that may be registered to provide TV rating services. |